Sofia: The Kingdom of Cambodia highlighted its investment-friendly environment and thriving tourism sector to European leaders and media representatives during a high-profile forum hosted by the Cambodian Embassy in Sofia, Republic of Bulgaria. The event aimed to strengthen economic and cultural ties between Cambodia and European partners.
According to Agence Kampuchea Presse, the forum served as a platform for international journalists, business executives, and invited guests to explore Cambodia’s extensive opportunities across trade, investment, tourism, and cultural exchange. Influential figures provided strategic insights into Cambodia’s development and global engagement.
H.E. Ty Nitor, Under Secretary of State at the Ministry of Foreign Affairs and International Cooperation, joined the event virtually, presenting the Royal Government of Cambodia’s vision for national branding and attracting foreign direct investment. Dr. Maxim Behar, President and CEO of M3 Communications Group, Inc., shared business i
nsights and recent observations, highlighting Cambodia’s economic growth and tourism expansion.
H.E. Dr. Chea Chanboribo, Ambassador of the Kingdom of Cambodia to Bulgaria, hosted the event to foster bilateral cooperation. Speakers noted Cambodia’s appeal as a Southeast Asian destination, driven by political stability and improving economic fundamentals. The nation’s attractions are based on its cultural heritage, including the UNESCO-listed Angkor temple complex, and its rapid infrastructure development fostering a competitive investment climate.
Organisers emphasized the importance of strategic communication to convey Cambodia’s long-term value to international partners. Dr. Behar praised the Royal Government’s support and international interest as key drivers of Cambodia’s development, citing the hospitality industry’s growth and heritage-based tourism projects.
The forum aimed to promote investment in the hospitality and green economy sectors, share business leads, strengthen international networks, an
d identify sustainable development pathways benefiting local communities. Organisers are optimistic that the initiative will enhance Cambodia’s profile as a promising destination for tourism and investment, reinforcing ties with Bulgaria and the European Union.
The event concluded with a forward-looking exchange of ideas, focusing on concrete avenues for future cooperation among media, business leaders, and government officials.