KUALA LUMPUR, Celebrating World Oral Health Day, Sensodyne, Malaysia's leading Sensitivity Toothpaste brand, has introduced Sensodyne Sensitivity Gum and Enamel. This clinically proven innovation provides enduring relief from sensitivity, promotes gum health restoration, and strengthens enamel-all achieved within a span of two weeks. In its statement, Haleon, the toothpaste manufacturer, emphasised that its groundbreaking Micro Foam technology efficiently delivers the active ingredient, Stannous Fluoride, to challenging areas between teeth and along the gumline. 'Oral health problems are considered to be largely preventable through effective oral hygiene, yet their prevalence remains high. 'In Malaysia, 94 percent of adults have gum problems, 71 percent suffer from tooth sensitivity, and nearly 46 percent experience yellowing of teeth, which may be due to the loss of enamel, according to a 2021 Kantar study,' it said. Haleon, a prominent player in global consumer health dedicated to enhancing everyday w ell-being with a humane approach, revealed that the insights underscore a substantial consumer demand for solutions catering to various oral health issues in Malaysia. 'Sensitivity in teeth is primarily caused by gum issues and enamel erosion. Enamel is the outermost protective layer of the tooth which may weaken with time due to acids in common food and beverages, whereas gum problems stem from plaque bacteria accumulation,' the statement added. Meanwhile, Haleon General Manager for Malaysia, Singapore and Brunei, Bryan Wong said nine out of tens adults are at risk of enamel loss due to acidic foods, yet many are unaware of the adverse effects on our teeth. 'At Haleon, we believe that healthy teeth should not be an exclusive privilege. Through the introduction of Sensodyne Sensitivity Gum and Enamel and the #BetterOralCareNation campaign, we aim to inspire Malaysians to prioritise their oral health by presenting accessible solutions,' he emphasised. 'The campaign includes captivating television commercia l, eye-catching outdoor advertising, engaging on-ground activities, and informative content across Sensodyne Malaysia's website, social media channels, and traditional media platforms. 'By collaborating with healthcare professionals, social media creators, and influencers, Sensodyne aims to deliver channel-relevant reliable information,' he added. 'The campaign was launched on March 1, with the first event taking place on Wednesday at Sunway Velocity Mall with free dental check-up (sensitivity, gum and enamel tests),' he said. As a part of their engagement initiatives, the well-received #BetterOralCareNation anthem has been reintroduced on social media platforms, aiming to inspire Malaysians to enhance their awareness and practices regarding oral health. Sensodyne Sensitivity Gum and Enamel toothpaste can be found in pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets across Malaysia. To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia's Facebook and Instagram accounts. Source: BERNAMA News Agency
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