APSARA National Authority and X Capital Investment Company Sign MoU to Promote Angkor to Chinese Market

The APSARA National Authority and X Capital Investment Company have entered into a Memorandum of Understanding (MoU) aimed at enhancing the promotion of the Angkor site to the Chinese market. The signing ceremony, held in Siem Reap provincial city on Oct. 22, was signed by H.E. Dr. Hang Peou, Director-General of APSARA National Authority, and Mrs. Ear Sophea, representative of X Capital Investment Company, with the participation of various other stakeholders, according to the authority's news release. H.E. Dr. Hang Peou expressed satisfaction with the collaboration, emphasising APSARA's readiness to work with X Capital to boost tourism from China, in alignment with the Royal Government's policies. He highlighted the Authority's ongoing efforts in conservation and sustainable development of Angkor for future generations. Mrs. Ear Sophea reaffirmed her company's commitment to this initiative, which includes producing documentary videos and exhibitions designed to attract Chinese tourists to Angkor and Cambod ia as a whole. She also noted the importance of collaborating with APSARA Authority experts to ensure that all promotional materials adhere to UNESCO World Heritage guidelines. Source: Agence Kampuchea Presse