SINGAPORE, The Malaysia Fest 2024 expo from July 25 to July 28 at the Singapore EXPO convention and exhibition centre will showcase a variety of Malaysian food, fashion, beauty and travel products. Federal Agricultural Marketing Authority (Fama) chairman Aminuddin Zulkipili said the fest, organised by the Agriculture and Food Security Ministry via Fama, in partnership with Singapore-based MegaXpress International Pte Ltd, will have over 300 booths. 'Fama will promote agricultural products to increase its export figure,' he said at the event's pre-launching publicity here today. It will bring over 20 tonnes of seasonal fruits and 2,000 stock-keeping units of fresh and processed products. 'The unique offerings include Mokti's Harumanis ice cream, Borneo's tropical fruits such as crystal longan, tarap and bambangan and rare fruits such as rambai, kundang and gucil,' he said. In its seventh edition, themed 'Explore the Gems of Malaysia', it aims to generate direct sales of RM12 million and attract 120,000 vi sitors, Aminuddin said. Meanwhile, the High Commissioner of Malaysia to Singapore, Datuk Dr Azfar Mohamad Mustafar said last year's event attracted 135,000 visitors and generated RM17.8 million in sales, surpassing the organiser's target. "Last year, for the first time we launched a business-to-business (B2B) segment; Malaysian entrepreneurs had the opportunity to meet friends in Singapore and the results were very satisfying. "Malaysia Fest continues to be a focus for Singaporeans to get Malaysian products. We hope we will be able to exceed our target this year," he said, adding that a portion of the profit will go towards Singapore's Al-Amin Mosque. Azfar said Malaysia Fest 2024 will feature the 'Cashless Lah Boss' programme, in line with the government's initiative to promote cross-border cashless payment. Visitors need to make a minimum purchase of S$20 (S$1=RM3.48) using DuitNow QR code to stand a chance to win either cash, holiday packages in Malaysia, or electronic goods with a total value of S$10 ,000 under the programme, which is in collaboration with PayNet. MegaXpress International, in a statement, said this year's expo will feature Selangor, Johor, Penang, and Perak pavilions as well as those from Tourism Malaysia, Northern Corridor Economic Region (NCER) and Fama. Malaysian celebrities and icons including singer and businesswoman Datuk Seri Siti Nurhaliza Tarudin will also participate in the event. Other programmes in the line-up are cooking demonstrations, Islamic interactive talks and activities hosted by Al-Amin Mosque, competitions, and performances by Malaysian singers. Source: BERNAMA News Agency