Phnom Penh:Minister of Commerce H.E. Mrs. Cham Nimul engaged in discussions with a delegation from the Japan-Cambodia Association (JCA) on November 11, focusing on enhancing economic cooperation and increasing Japanese business involvement in Cambodia's development.
According to Agence Kampuchea Presse, the delegation was led by Mr. Takahashi Fumiaki, President of the JCA and former Ambassador of Japan to Cambodia. They presented updates on the JCA's 2026 Business Strategy and the strategic plan for 2027 during the meeting.
The presentation emphasized initiatives such as promoting agricultural product processing in a special economic zone for Japanese SMEs, developing digital marketing strategies for Japanese brands utilizing Cambodian raw materials, and expanding the promotion of Japanese-made products within Cambodia.
Minister Cham Nimul expressed her appreciation for the JCA's initiatives, acknowledging their potential to strengthen bilateral economic ties and generate new business opportunities. She praised the longstanding economic and trade cooperation between Cambodia and Japan, highlighting the growth in bilateral trade.
Additionally, the Minister updated the delegation on the Royal Government's ongoing efforts to improve the business and investment climate. She noted the Ministry of Commerce's role in facilitating trade and modernizing public service delivery. She also appreciated the JCA's confidence in the Cambodian government and its efforts to attract Japanese investment to the country.